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Price 40% Off Coupon Code and Promo Code. We were founded by couple of outdoor enthusiasts in Bend, Oregon, and a very extraordinary woman from herder family in Mongolia. Our goal was to make wonderful, ridiculously comfortable, and sustainable products while also helping other people. We realized other people might also want insanely comfortable goods that improved peoples lives with each purchase. Someone needed to make these awesome goods, so we started there on the spot to make the most comfortable clothes on the planet, made exclusively of noble fibers.