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Brilliant Directories Up to 90% Off Coupons & Promo Codes. In 2009, lifelong friends, Matthew Brooks and Jason Haloossim, combined their web development experience to create the ultimate directory website. The first idea was to create a directory website of interior designers and build an empire around it.There were very few solutions that would allow Matthew and Jason to create the directory website of their dreams. Existing solutions did not (and still do not) include basic features to rapidly launch and easily manage growing directory websites.